Deichmann SE – Workshop

The Power of Customer Data & Analytics in a Digitalized Retail World – How to work with First-Party Customer Data and make Consumer Insights actionable. Three cases from DEICHMANN SE Omnichannel Commerce Unit

n consumer-driven markets first-party customer data is the key to success. Investing in a longterm customer relationship and creating lasting value beyond single transactions is the main driver for sustainable business growth.

In our workshop we share insights how DEICHMANN transforms its omnichannel retail business and invests in customer loyalty.
We want to elaborate and cross-reference three cases with you:
1. What are the pillars of successful customer loyalty programs and how customers use it?
2. Why segmentation is the heart of efficient B2C Marketing and how it works?
3. How omnichannel retailers can merge data across sales channels to provide personalized customer services?