CMO Mr. Spex
Dr. Jens Reich studied business administration at the Westphalian Wilhelms-Universität in Münster and the University of Illinois, Urbana-Champaign (USA) specialising in marketing, controlling and entrepreneurship. He was also active in the areas of marketing and advertisement at the RWTH Aachen and their startup centre, where he supported and advised several successful Tech-Startups. Prior to joining Mister Spex, Reich worked as a project leader at the Boston Consulting Group focusing on consumer goods, automotive and digital projects. At Mister Spex, he is currently responsible for the areas marketing, customer relationship management and customer service.
Speech: Marketing in the Digital Era
The digital era offers unique opportunities for marketing professionals, whilst challenging long-standing marketing approaches and ways of thinking. In his speech, Dr Jens Reich will discuss Europe’s leading Online Optician, Mister Spex’s marketing approach which places the customer at the centre of all activities, is able to adapt quickly to change and consistently aims for improvement and increased efficiency.