Soft skills can come the hard way – how I founded a social business to integrate refugees and thereby disrupted the shady business of personal leasing
Soft skills can come the hard way - how I disrupted the shady business of personnel leasing by founding a social start-upZarah Bruhn – Co-Founder & CEO Social Bee
Zarah Bruhn studied business administration at the University of Mannheim. During her semester abroad in Stockholm, she took part in a refugees-welcome event. Realizing that it’s nice to welcome refugees but not really helpful or sustainable for them in terms of integration, she returned to Germany with an innovative business plan in her mind. Together with her partner Maximilian Felsner Zarah founded the social start-up Social-Bee in Munich. Germany’s first integration service provider uses the temporary employment model to integrate refugees into the labor market and society, reinventing it socially. Thereby, the missing bridge between refugees and companies is built. Social-Bee takes care of all the bureaucratic work and supports its employees by offering them an opportunity to acquire further qualifications and integration programs.