17:00 – 17:30

Marketing in the Digital Era

Dr. Jens Reich

CMO Mr. Spex

Topic: Marketing in the Digital Era

Dr. Jens Reich studied business administration at the Westphalian Wilhelms-Universität in Münster and the University of Illinois, Urbana-Champaign (USA) specialising in marketing, controlling and entrepreneurship. He was also active in the areas of marketing and advertisement at the RWTH Aachen and their startup centre, where he supported and advised several successful Tech-Startups. Prior to joining Mister Spex, Reich worked as a project leader at the Boston Consulting Group focusing on consumer goods, automotive and digital projects. At Mister Spex, he is currently responsible for the areas marketing, customer relationship management and customer service.

The digital era offers unique opportunities for Marketers, but at the same time challenges established Marketing approaches and thinking. In his speech, Dr. Jens Reich will talk about how Europe’s leading Online Optician, Mister Spex, established a Marketing approach which puts the customer at the center of all activities, adapts quickly based on data and facts and constantly aims for improvement and efficiency.

Student

35€

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  • Access all speeches
  • Access to exclusive workshops
  • Free catering
  • Free accommodation*
  • On-campus recruiting
  • Exclusive speed dating sessions with top-tier startups and corporations

Media

Free

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  • Access to all speeches
  • Access to exclusive workshops
  • Free catering
  • Exclusive access to the speaker lounge
  • Designated area to interview students, founders and partners
  • Promotion and marketing material

Corporate

149€

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  • Access to all speeches
  • Access to exclusive workshops
  • Free catering
  • Contact to high-potential students
  • Shuttle Service
  • Exclusive speeddating sessions with young founders

Investor

149€

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  • Access all speeches
  • Access to exclusive workshops
  • Free catering
  • Contact to high-potential students
  • Shuttle Service
  • Exclusive speeddating sessions with young founders

Startup

89€

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  • Access all speeches
  • Access to exclusive workshops
  • Free catering
  • Meet VCs and business angels
  • Exclusive contact with high-potential students
  • Pitch your idea in front of top-tier investors
  • Opportunity to apply for our PitchBattle

Student Founder

39€

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  • Access all speeches
  • Access to exclusive workshops
  • Free catering
  • Free accommodation*
  • Meet VCs and business angels
  • Pitch your idea in front of top-tier investors
  • Opportunity to apply for our PitchBattle