Marketing in the Digital Era
Dr. Jens Reich
CMO Mr. Spex
Topic: Marketing in the Digital Era
Dr. Jens Reich studied business administration at the Westphalian Wilhelms-Universität in Münster and the University of Illinois, Urbana-Champaign (USA) specialising in marketing, controlling and entrepreneurship. He was also active in the areas of marketing and advertisement at the RWTH Aachen and their startup centre, where he supported and advised several successful Tech-Startups. Prior to joining Mister Spex, Reich worked as a project leader at the Boston Consulting Group focusing on consumer goods, automotive and digital projects. At Mister Spex, he is currently responsible for the areas marketing, customer relationship management and customer service.
The digital era offers unique opportunities for Marketers, but at the same time challenges established Marketing approaches and thinking. In his speech, Dr. Jens Reich will talk about how Europe’s leading Online Optician, Mister Spex, established a Marketing approach which puts the customer at the center of all activities, adapts quickly based on data and facts and constantly aims for improvement and efficiency.