Design Thinking – a pragmatic approach for user-centric innovation
Design ThinkingAndreas Leinfelder – VP Business Development Bosch Power Tools
Andreas Leinfelder studied Business Administration at the University of Augsburg and the Katz Graduate School of Business at the University of Pittsburgh. After graduating from university he joined Accenture Strategy Consulting for 5 years and thereafter he moved to T-Systems International as Senior Manager Strategy & Business Development. In 2007 Andreas joined the Power Tools division of Robert Bosch GmbH, where he took over the role of Vice President Business Development in 2009 and two years later as Vice President Marketing for Cordless Professional Power Tools. Since 2013 he is responsible for Strategy Development, Strategic Innovation Management and Market Intelligence within Bosch Power Tools. Besides his passion and responsibility for the roll-out of Design Thinking within Bosch Power Tools he is a certified business coach.