Axel Springer SE – Q-Summit

Axel Springer SE

Axel Springer is the leading digital publisher in Europe. Our headquarters are in Berlin, Germany. But through consistent internationalization and digitization, we are active in over 40 countries through subsidiaries, joint ventures and licenses. Around 16,000 employees work for us worldwide. We have divided our activities into three operating segments – in line with the revenue structure of a publishing house, which applies to the digital and the analog world likewise. Classifieds Media: This segment covers all business models which generate their revenues mainly through job and real estate advertising clients. News Media: The business models in this segment primarily target paying readers that use digital media offerings, as well as printed newspapers and magazines. Marketing Media: This segment combines all the business models whose revenues are primarily generated by advertising clients in reach-based and performance-based marketing.